To the ordinary consumers, Fujifilm Holdings Corporation is best known for its photographic and imaging products like Fuji digital cameras. This Tokyo-based company, however, is much more than that. Fujifilm has also distinguished itself in office equipment products, flat panel display, medical systems, and life sciences. The company counts on 223 subsidiaries and over 70,000 employees worldwide for the manufacture, distribution and product research.
In 2007, Fujifilm emerged no. 17 in the listing of companies with the most patents registered in the USA, an indication of the company's vast technological armory in optics, digital imaging, thin film coating and fine chemical applications. With almost $25 billion in global revenues, Fujifilm has consistently ranked among the world's largest companies, occupying the 142nd slot on Fortune Magazine Top 400 and holding the 217th place on BusinessWeek's Global 1000 list.
Formerly operating as Fuji Photo Film Co., Ltd., the company was the prime-mover of the development of Japan's first electronic computer, called FUJIC, which saw completion in 1956. In more contemporary times, Fujinon lenses helped shape moviemaking history with a Fujifilm company supplying high-definition lenses in the filming of Darth Vader scenes shot in total darkness for the George Lucas' Star Wars: Episode III -- Revenge of the Sith. A high-definition Fujinon Cine lens was developed for these particular scenes which are difficult to film with regular movie camera equipment. What the Fujinon HD Cine lens delivered were images expressing texture and reproducing subtle black hues. The high performance of these lenses enabled the Fujifilm company Fujinon to win an Emmy Award for Technology and Engineering.
The same outstanding technology is at work in Fuji digital cameras, particularly in the Fuji Finepix models which have set the trend in compact models excelling in low-light shooting conditions. Among the advanced technologies that go into these Fuji compacts is the Super CCD EXR sensor, which is one of the selling points of the Finepix F200 EXR. The sensors of these Fuji digital cameras bring in a versatile feature that helps the photographer adapt to three different shooting environments.
There is a fine capture mode, wherein these Fuji Finepix cameras employ 12-megapixel resolution of the EXR pixel array to capture images in bright colours up to the smallest detail. For high-contrast shooting situations, a photographer can switch to the dual capture mode wherein the Fuji compact reads two images and merges them into a single image of up to 800% in wide dynamic range to produce pictures that reveal subtleties and shadow, and eliminate washout in the brightest areas. In low-lighting situations, the Super CCD EXR is ready to take charge with its pixel-fusion mode, high-sensitivity features and pixel-binning capability wherein two pixels are combined into one super-pixel.
There are two different modes by which to access these Super CCD EXR modes. One is the priority mode which allows the photographer to manually set any of the EXR modes suitable to the shooting condition. The other is the auto mode wherein the Fuji digital cameras automatically set the best EXR mode for the shooting situation to deliver the perfect image.
Digital camera reviews are everywhere that you look, the newspaper magazines anywhere you look. Everyone is probably wondering why they are giving props to all the digital cameras out there when there is only a few that are worth anything.
One thing you don't want to listen to is a review or advertising about the camera that has came from the company itself. The answer being because it is coming from the person or business who made them you cant trust the word of the manufacture especially if someone already told you that they aren't good cameras. The only way to really boost your sales of the cameras is for everyone to start buying them or talking about your specific camera that is the only way you are going to get a boost in sales.
You are never going to say what's wrong with the product because you want it to sell. That is why you don't want to ever believe a press review or statement because they are always going to be hiding something bad about the product. It doesn't just have to be a digital camera it happens everywhere, everyday. You just need to rely on what the people say.
Another thing that you can't ever trust or listen to is the home channels or home advertisement. They will be saying the same thing about the product because they will and probably are reading the same dang script. You can't ever trust any of that you just have to learn about the things you like and buy what you think is the best and for you. You can't go around listening to other people your whole life. You just have to sometimes trust your gut.
The only advertisement that I would trust would be one that's based out of a wholesale of just computer magazine in general because they are stating the truth about the product because they don't care if it gets sold or not they can ship it back to the makers. The people who write the articles about the reviews and such are just as good as critics their job is just to rate and talk about the products they don't care if they talk about the bad parts of the good parts because they are just trying to get a good article out of it. They are going to state that they are either good in a long way or they are going to talk about how bad they are in a long article. It's just what they do and that's how you get a good idea.
The last good source you can find a good review is your own. You are probably saying to yourself well that's not my job, well if you think about it you spend the money and then get home and what do you think about, you are thinking about wow I just bought this $300 new digital camera does it work good, I wonder how clear it is, you should have if not had already done a check on the camera. You can just think about the things that make the camera what it is to you.
When you first look at Sony's DSC-HX9V you think of it is little more than another of the point-and-shoot wrist-strap cameras that are great to take on trips where you want to take photos of the family at the Grand Canyon.
Looks can be deceiving though as the DSC-HX9V is much more than just a standard point-and-shoot camera. The first giveaway is the lens. Sony has chosen to use its upscale G-series zoom lens as the standard for this camera, combining the lens and a 16X zoom with an autogyro internal stabilization package that means you can take some fine hand-held shots at full zoom with no blur. The gyro keeps things stead for you.
At the same time, the DSC-HX9V is fully capable of delivering native mode 1080p high-definition video so that you can not only shoot stills but when you want to take make some real videography - and you have a 32 GB memory card installed - you have the ability to do so.
That Sony can do this and still deliver a wide range of fine color as well as deep blacks and good contrast is a function of the advanced Exmor R image processor that Sony places in the right spot for full video functionality. The real giveaway though, that the DSC-HX9V, aside from its 16.2 MP capability, is the fact that the engine which drives this point-and-shoot camera is the advanced BIONZ processor that Sony uses in its advanced video systems.
The BIONZ engine, when used with the Exmor, handles tough backlighting situations easily and, if there is a situation where a little more light is needed in a standard sunlit series, you will find that the built-in flash will provide just the right amount of fill flash so that skin tones are natural.
The number of built-in automatic scene modes that will be automatically chosen for you, depending on lighting, shadows, cloud, backlighting and other factors is 44 for still and 33 for videos. That's quite a range, however, if you know how to handle the camera there is usually a setting that will let you set things to your own liking.
One thing we liked - and like better the more we use - is the 921,000 pixel resolution three-inch framing display in the rear. With this, you can quickly frame the exact still or video you want and shoot away.
This camera also features a built-in smile function that actually delivers multiple images to the processor that give you the one where your subject smiles and if are worried about blinking, this camera uses a soft-snap where it takes two images without the subject realizing the second image has occurred - that's usually the one without the blink.
Sony has certainly done its homework on this camera and this is one that can be used by pros, who don't want to carry all of that hardware with them - unless they are shooting specialized sporting events like tennis or auto racing where you need long lenses and digital single lens reflex camera - but who want to be able to capture panoramic stills (several shots pasted together into one) or a special angle in a bike race or road race where blur may be an issue. With this camera, the blur is dialed out, so you don't have to drag all of that heavy gear with you.
The one thing we'd like to ask is why these are really still called "point-and-shoot?" Usually, you are using a three-inch framing display in the rear to get the shot you want so, in a sense, this might be a dSLR without all of the extra stuff. It's really not a "point-and-shoot" is it, anymore? You can really call it a "frame and shoot" because that's a much more accurate description.